👋 Hello. I am Swati Soni
A design leader helping teams build better B2B SaaS & enterprise products.
Experience of 15+ years across B2C and B2B, shaping workflows, systems, and design direction. I care about empowering designers, building alignment across teams, and helping products move forward with clarity.
RIGHT NOW–
I am shaping the future of Healthtech
As Product Design Manager at Emids, I collaborate with product, research, engineering, and marketing teams to build solutions that users love and businesses rely on.
A closer look at some of my recent projects
Complex workflows, multi-step operations, high-stakes environments — simplified into NDA-friendly overviews.
AI | Developer tool 🔒
Designing a Scalable Prompt Framework for Engineering Teams
An enterprise AI prompt framework designed to help healthcare engineering teams use generative AI. It replaces ad-hoc prompting with structured, reusable workflows.
HEALTHCARE | DESIGN PITCH
Designing a Health Equity focused Healthcare Platform – A UX Strategy Case Study
Led UX strategy for a design pitch to reimagine a large healthcare platform, delivering a functional prototype that helped secure client interest.
Healthcare | Payment integrity 🔒
Unifying Legacy Systems into a Single Healthcare Platform
Led UX strategy for a large-scale healthcare platform, overseeing a team of four designers while unifying multiple legacy systems into one cohesive & modernised experience.
WEBSITE REDESIGN | branding
Website Redesign for a Fast-Growing Mobile App Development Company
Redesigned the brand and website for a growing tech firm, simplifying navigation and creating a scalable visual system to support storytelling and conversion.
The people I work with say it best
Voices from partners, leaders, and designers who’ve been part of my journey.
“
I am very fortunate to have worked and collaborated with Swati in building out front-end designs for a long-term healthcare project. Swati has the amazing ability to take user requirements and transform them into a comprehensive user experience with very little direction. Swati’s designs are always user-centric, which comes from being able to fully create and understand the persona from the user’s actual perspective. Most of all, she has a great work ethic, and is always willing to work together as a team
Sean Gramugilia
SR. DIGITAL SOLUTION ANALYST, EQUIT TRUST
“
Swati is an incredible UI designer, team lead, and strategist.. Feel lucky to work with her and to have her as a lead creative on our project.
Raamayan Ananda
Founder, veme
“
Swati is a brilliantly creative person who has a fine sense of business and brand understanding. She is an excellent team manager who does a great job of managing the team’s demands.
Mahendra Singh
SR. CONSULTANT – NAGARRO
“
Swati’s consistent demonstration of design and branding expertise has been inspiring to me. I really enjoyed watching her educate our client on the importance of creating a design system that will work for all, and how to set it up properly for the long-term while respecting who they were and how much knowledge they wanted to bring to the table. I hope we’ll get to work together again very soon.
Caroline Zenss
ASSOCIATE DIRECTOR, DESIGN STRATEGY – KYNDRYL
🤜🤛
Join me on social media – a space where I help designers grow into leaders
I share practical guidance on decision-making, influence, confidence, and career clarity — all shaped from real product work.
